MARKETING
- creative consulting and content strategy
- white papers, ebooks, case studies, “lead magnets,” and other content offers
- web content
- evergreen SEO and longform blogging
- sales letters, e-mails, “drip” campaigns, and funnels
- copy for brochures, catalogues, sales sheets, “slicks,” etc.
- press releases
- content marketing and communication consulting
GHOSTWRITING
- “thought-leadership” blogging
- op-eds
- trade journal articles
- executive coaching on writing, communication, and creativity
TECHNICAL WRITING
- white papers
- research
- educational and reference materials
- technical writing and documentation
- academic and business copyediting
SAMPLES
- ghostwriting: Red Flags and Green Flags When Choosing a Bulletproof Barrier Partner
- ghostwriting: Laboratory Autoclaves: A Case Study in Monitoring, Plug-load Reduction, and Sustainability (Laboratory Design, vol. 20 no. 6, Nov–Dec 2016)
- case study: Increased Security for Regional Utility Payment Offices
- white paper: “Right-Sizing” Your Laboratory Autoclave: A Two-Part Method for Selecting an Appropriate Lab Autoclave and its Executive Summary (University of Alabama at Birmingham)
- white paper: The Thermodynamic Realities Of Medical-Grade Autoclaves: Is It Hip to be Square?
- content offer: Going Batman with Kevlar
- press release: “Priorclave Earns ASME Stamp“
- tech journalism: “Bug Testing” (The Magazine issue #31, December 5, 2013)
- SEO blogging: “One-Way Ballistic Glass“