Bold Words

Bold words speak clearly.

WANT MORE? LET’S TALK

The right people need to understand that you’re right for them. Use Bold Words to speak clearly.

Most businesses struggle to be understood. This is especially the case in business-to-business relationships and highly technical fields. Through our writing, consulting, and creative services we help businesses and individuals find the best way to communicate with the people they most need to reach.

We specialize in helping industrial and B2B companies speak plainly about their technologically advanced or sophisticated products and services. But we’ve also helped smaller businesses and professionals make themselves understood.

Bold Words has a proven process to help you uncover your authentic voice—one that suits your business, industry, audience, and clientele.

Our “Write ’til it’s Right” Guarantee

• We Write ’til it’s Right—No revision limits (provided “revisions” do not expand the project significantly out of scope). We keep working until it’s right, even if that means trashing what we’ve got to take a new approach.
• The Price is the Price—Once we’ve agreed on a fee for a project of a given scope, that fee is set in stone. No tack-ons, upcharges, or upsells.
• No Drama!—Our goal is to find your authentic voice. We won’t let you move forward with a bad idea, but we’ll never insist it’s “my way or the highway.”

The Bold Words Four-Point Plan

1. Talk—Contact us. We’ll discuss your business and project, then make a plan to move forward.
2. Draft—Bold Words will conduct interviews and research (in consultation with you and your team), then draft an initial approach, focusing on your authentic voice.
3. Revise—Some people like to be very hands-on, revising drafts together. Others prefer to stand back, letting us use their feedback to trim and shape the copy. Either way, the “Write ’til it’s Right” Guarantee always holds.
4. Finalize—We lock down the wording, my team does a final proofread, and then we package and deliver the copy in a format that works for you.

LET’S TALK

Your business is no different from any other deeply personal aspect of your life: So close and ever-present that it’s difficult to see clearly. We’ll help you see what you’re doing more clearly, so that you can formulate the message you want to send. Then we’ll work with you to find the right way to deliver that message to the right people.

Bold Words regularly collaborates with graphic designers, digital marketing firms, and SEO experts in order to make sure our clients are speaking clearly to the right people, and doing so in a way that is sure to get heard and understood.

David Erik Nelson launched Bold Words in 2006, drawing on his experience as an award-winning author, commercial copywriter, journalist, editor, copyeditor, and teacher.

Today we serve a wide range of organizations, including leaders in manufacturing, simulation training, physics-based modeling, and more. Let us help you find the best way to communicate clearly and connect deeply with new customers, clients, and audiences. 

Some Clients

At BOLD WORDS we do not use ChatGPT or any other LLM (“large-language model”) to generate copy (i.e., “write”) for our clients. Aside from potential legal and moral hazards for our clients, the current generation of AI tools are just not very good writers. You are paying us for excellent work, not mediocre word salad.

Many copywriters and digital marketing firms are now using AI tools (mostly ChatGPT, or platforms built on top of the same core LLM) to “write” copy. They generally do so without disclosing this to their clients.

We don’t do this.

We avoid these tools for several reasons

1. The writing is mediocre. Given how the underlying models are built and trained, they cannot create above-average writing.
2. For similar reasons, these tools cannot create original or reliably accurate writing. No one relying on generative AI can guarantee the text they deliver is not plagiarized. It is likely that text written by AI tools cannot be protected by copyright. 
3. Given the business models and habits of the companies developing and hosting generative AI tools, it is impossible for anyone using those tools to ensure that they are honoring client confidentiality or their own NDAs.

We do use AI-based tools for some intermediate/mechanical task, such as translation, transcription, and research. These tools currently include Google Translate, Descript, Perplexity, and several research tools we’ve developed in-house. We take measures to protect any potentially proprietary or identifiable client information when using these tools.

The originality and quality of our work is important to us. So is your privacy and protecting your business. Given the current state of the art, we will not be using AI tools to generative copy for any of our projects. If that changes, that change will be clearly explained here.

Read more of Dave’s thoughts on generative AI and B2B marketing in the Wall Street Journal.